When you are having a Bagjump product in the house, people no longer want to just watch a show. They want to be part of it.

It’s been some crazy years. In the past decade, we have seen our airbags installed at events we would have never imagined.  We had obstacle races in the middle of the city, music festivals with millions of fans, airports turned into ninja courses and fan zones for some of the biggest sports events in the world. The best part: every time, the airbags become one of the most photographed and most talked about spots of the event.

In this article, we want to talk more about these events that make Bagjump one of the most versatile products today and tell you 5 types of events where Bagjump airbags consistently steal the show.

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1. Obstacle races

Obstacle racing has exploded across Europe in the past decade, and Bagjump has been part of that growth from the very beginning.

Events like the Spartan Race in St. Pölten, the Beatthecity Grazathlon in Graz, and Tough Mudder events around the continent rely on creative obstacles that thousands of participants can attempt safely in a few hours. This is harder than it sounds. Organizers need height, drops, and free fall elements to make the race feel real, but they also need to insure thousands of people of different ages and fitness levels going through the same obstacle one after the other.

This is exactly what our products solve. For these events, we usually install the Bagjump Standalone Airbag and the Bagjump Large Freedrop Setup. Both are designed to handle high volume use- . For organizers, that consistency is the difference between a successful event and a logistical nightmare.

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2. Music festivals

Music festivals are no longer just about the music. The biggest ones in Europe have turned into full days of experiences, and the most successful organizers understand that attendees need things to do between sets.

The clearest example is the Donauinselfest in Vienna. With around three million visitors over three days, it is the largest free open air festival in Europe, and Bagjump airbags have become part of how attendees experience the festival for several years in a row. In collaboration with our partner in Austria, Adrenaline Company, they install several Bagjump free drop towers and give visitors the chance to free fall from a real height in the middle of a festival ground.

The reason this works at music festivals is simple. Three million people need more than concerts to stay engaged. They need photo moments, shared experiences, and reasons to walk to a different part of the festival. One Bagjump, or in this case several Bagjump airbags, deliver that.

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3. Public activations

Some of the most interesting Bagjump installations of recent years have happened in places nobody would expect.

The Ninja Days at Munich Airport are a perfect example. In 2025, the Munich Airport Center transformed its main forum into a full scale ninja warrior arena, with professional athletes competing, workshops for visitors, and a public access course that ran for two weeks. Our Bagjump All Round Airbags were a central part of the installation and they delivered.

Salzburg Airport is following the same path for its 100 year anniversary and is going to use a similar setup than the one in Munich.

Airports, public squares, and shopping centers are looking for ways to give people a reason to stop and engage. A Bagjump installation does exactly that. It turns a transit space into an experience, and it does it in a way that feels modern and shareable.

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4. Sports fan zones

Professional sports teams across Europe and North America are investing more in fan engagement outside the stadium, and Bagjump airbags have become part of that strategy.

In Austria, we have prepared airbags that are going to sport events with the Vienna Vikings and the Raiders Tirol Football team, two of the most important American football clubs in the country. For these events, a Bagjump setup, good mood, great weather and we are good to go.

What ties any of these sport collaborations together is the same idea. Watching a sport is one experience. Trying something physical yourself in the same environment is a completely different one. Fan zones built around our airbags create that bridge between fans and the sport they love.

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5. Corporate events

The most unexpected category on this list is also one of the fastest growing for us.

Corporate events have changed completely in the past few years. Companies celebrating anniversaries or launching products are no longer looking for the traditional presentation and a stage. They are looking for something regular users and non-users of the brand will actually remember.

One of the most interesting collaborations we have worked with is the Austrian Bundesheer. For several events across Austria promoting their work, we have install Bagjump airbags for those passing by. They are a total success as bypassers and visitors get to sense a bit of what it feels to jump from a free drop in a safer way. It connects the dangerous work the Bundersheer does with the safety Bagjump offers.

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Looking at these five categories together, the pattern becomes obvious. Different industries, different audiences, different goals, but the same shift behind all of them. People want to participate, not just attend.

Bagjump sits exactly at that intersection, and that is why our airbags keep showing up at more events every year.